Advenzia Blog

Websites that work have…….

A good professional design layout with clear logical navigation

When a prospect lands on your website you literally only have a few seconds to create an impression, or the prospect and opportunity will be lost for good! It is therefore crucial to have a website which looks professional, with a good layout and clear logical navigation. The choice of colour is also important as is the choice of font, font size, and font colour. Prospects visit your site for information on your products/services, don’t make the mistake of expecting them to be mind readers regarding your curious unusual choice of navigation, or needing them to zoom in because your choice of font is so small, or in a colour that is difficult to read against your background colour scheme. Your choice of wording on your Home page is also critical to keeping your prospects attention, and interesting them enough to want to find out more about your products/services. It is also vital to explain to prospects clearly what you do in easy understandable language, and do not be tempted to use technical jargon.Remember you only get one chance to make a first impression!

Fantastic, you have a meeting set up with a hot new prospect! You have done all your preparation, researched about the new client, you know what they are looking for and you have exactly what they need. You are ready to meet with them face to face, to find out even more about them and their requirements, and hopefully sell them one, or more, of your products/services.

The meeting goes really well and the prospect is really interested in what you have said and your products/services, but they want to see a couple of other companies before they make a final selection of who to go with. Not exactly what you wanted to hear, but how do you leave your prospect with a memorable lasting impression of you and your company? Well a thank you for your time, a handshake and giving them your business card is not the best way to create a memorable lasting impression, as a small business card can easily be misplaced, lost, or forgotten about in the bottom of a drawer!

Blogging is a great way to spread your online visibility and encourage new prospects to visit your website. It will also help build customer relationships and trust. As your audience connects with your blog so you will develop more industry credibility, and your articles will start to get more shares across other users social media channels. If you work at developing a unique style, and post regularly with new interesting and informative content, you may even go viral!

A business blog should not be used specifically for selling your particular products/services, but rather to promote to your audience why they should chose to do business with you as opposed to one of your competitors. The main objective of a business blog isof course to get prospects to visit your website. So here are our 10 inspirational ideas for your business blog posts.

A websites ‘Bounce Rate’ refers to the percentage of visitors to a site who leave without clicking on anything. Obviously the objective is to get your visitors to remain as long as possible on your site in order to achieve a prospect, or even better obtain a sale. As leading established web designers in Hertfordshire we have compiled some goodways to get your bounce rate down, and get your success rate going up!

1. Have a Responsive Website

You must have a responsive website optimised for all mobile devices.  Failure to update your website to be responsive will without a doubt result in your bounce rate from visitors using mobile devices being high. Unresponsive websites mean your visitors will struggle to navigate your website, and will be highly likely to leave and head straight over to your competition!