Websites that work have…….
A good professional design layout with clear logical navigation
When a prospect lands on your website you literally only have a few seconds to create an impression, or the prospect and opportunity will be lost for good! It is therefore crucial to have a website which looks professional, with a good layout and clear logical navigation. The choice of colour is also important as is the choice of font, font size, and font colour. Prospects visit your site for information on your products/services, don’t make the mistake of expecting them to be mind readers regarding your curious unusual choice of navigation, or needing them to zoom in because your choice of font is so small, or in a colour that is difficult to read against your background colour scheme. Your choice of wording on your Home page is also critical to keeping your prospects attention, and interesting them enough to want to find out more about your products/services. It is also vital to explain to prospects clearly what you do in easy understandable language, and do not be tempted to use technical jargon.Remember you only get one chance to make a first impression!
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