Another great article from the most helpful Web Design & Digital Marketing Agency in Hertfordshire.

Marketing your business in today’s competitive market place is not without its challenges, and can be difficult. However, it is not impossible if you grasp a few fundamental marketing tips, which will ensure your business start-up gets off to a fighting chance at success.

Tip 1 - Ensure you have a well written Unique Selling Point (USP)

A USP is what differentiates your products and/or services from your competitors. A well written USP should position you to your prospects as not only the best choice, but the only choice that makes sense.  For more information on how to create a USP for your business you should read our article ‘How to Write a USP That Makes Your Business Stand Out from Your Competitors’.

Tip 2 – Identify the Goals of your Marketing Strategy

You need to identify the goals of your marketing strategy. For example, are your marketing objectives to:

  • Increase brand awareness
  • Drive traffic to your e-commerce online shop
  • Drive traffic to your website
  • Get prospects to sign up for your email newsletter
  • To gain social followers

Knowing exactly what you want to achieve from your marketing activities will help you to understand and choose the right tactics to use for successful campaigns.

Tip 3 – Define your Target Audience

Rather than marketing with a ‘scatter gun’ approach, you will achieve a much greater success rate if you initially define and target your main niche audience. By adopting this approach in the beginning whilst you most likely have limited resources, you will stand a much better chance of establishing and growing your business. In time, as you build up your business and generate income, you will be able to expand your marketing to encompass additional prospect groups.

Tip 4 – Have a well-designed and expertly written Website

Your website is your ‘shop window’ to a worldwide audience so it makes sense to have a professionally designed, attractive, and well written website, which will showcase your products and/or services in the very best possible light. If you can invest in having some video on your website this will really help too. 

You can find out more about website design and requirements by reading our article titled, ‘5 Essential Elements Which You Must Have on Your website’.

Tip 5 – Set up your Social Media Channels

An absolute must is to get your business noticed and increase your brand awareness.  An easy way to do this is by getting yourself some social media accounts set up, and to start promoting your business across the channels. As you build up your followers and they start re-tweeting, or sharing your posts so your followers will gradually increase. You can also use your social media platforms for fairly cheap targeted advertising. As a minimum we suggest you should consider using Twitter, Facebook, LinkedIn, Google Plus, YouTube, and Pinterest to promote your services and/or products. 

Researching your competitor’s social media channels to see what types of posts they are doing will help you to get some ideas for your platforms. It is also helpful to look at some major brands social media sites to see what they are doing well. Can you adapt similar ideas and put a spin on them to make them suitable for your business? Make sure you post consistently, and engage with your followers.

For more information, and great articles on how to ‘rock’ on social media, check out our ‘Social Media Marketing’ section.

Tip 6 – Create your own Branded Content

Consider starting up a Blog for your new business, and commence generating some fresh stellar content of your own, which you can also share on your social media channels. Writing new and exciting content will quickly help develop your brand awareness, get people talking about you, and even better sharing your articles. 

You could also consider generating a relevant industry survey, and publishing the findings. The more unique and interesting the findings are, the more likelihood there is of generating attention and getting more shares. You never know you could go ‘viral’!

Tip 7–Incentivise People to Share

A great way to promote your business on your social media channels is to incentivise them to do so. Consider doing a promotional contest, offering a discount, or to perhaps be entered into a prize draw. These work extremely effectively especially on Facebook, and are well worth considering to promote your new business, and increase your brand awareness.

Tip 8 – Sponsorship

Depending on your available cash as a startup you could consider, funds permitting, on sponsoring a local event. If the event is going to be widely covered by regional newspapers and local radio, you can end up getting a fair bit of publicity as a ‘sponsor’. You could also do your own publicity on the event by writing an article, and submitting it to PR Web. This type of exposure can really generate a lot of local brand awareness, and is well worth considering.

Tip 9 – Build Strategic Partnerships

Building strategic partnerships for marketing can work really well especially for complimentary businesses, i.e. pet shops and dog groomers, restaurants and wine merchants, wedding venues and wedding photographers, and so on. The idea being that you both team up to do promotions, which are complimentary and then share the costs of the promotion. You can also team up with other businesses and set up mutually beneficial referral schemes. 

Tip 10 – Enter for Business Awards

This one really goes without saying, and is just great publicity for your new business. Enter all the local and regional business awards, at the end of the day its great publicity and spreads brand awareness usually for free. You may even win an award too!


Thank you for reading our article and we hope you found it useful.  If you would like us help you with creating your website, or designing any of your marketing material, please contact us on 01438 906200 we would love to help you.

Good luck with your marketing activities from Advenzia, the most helpful Web Design & Digital Marketing Agency in Hertfordshire.