Another great article from the most helpful Web Design & Digital Marketing Agency in Hertfordshire.

Having a well thought out and designed advert can make all the difference between success and failure, and so is well worth investing some time on this activity prior to launching your advertising campaign.

Things to consider when designing your advert are:

Understand Your Customers

Spend some time thinking about your customers, are they targeted, or do they fit into multiple groups? Can you address them all with the same advert, or will you need to create different adverts to appeal to different groups of your client base?

Define the Objective of your Advertisement

Before starting its worth considering exactly what is the objective(s) of your advert. For example, is it to:

  • Increase brand awareness
  • Increase awareness of an event
  • Increase your sales
  • Increase membership

A clear objective will help you focus more on the message you wish to convey in your advertisement.

5 Different Ways to Write an Attention Grabbing Headline

  • Make it sound intriguing so that your prospects want to find out more
  • Strike a chord with your prospects so they can relate to it
  • Make your headline emotional thereby stirring feelings, or memories for your prospects
  • Identify with a problem your prospects may have so they want to read on to find out the solution
  • Write a claim that sounds interesting so your prospects want to find out more and continue reading your advertisement

Write Good Copy

It is now vitally important to hold on to your prospects interest, and create the desire to take positive action.  Your advert will need to focus on the key benefits of your products and/or services, and how they will help your prospects.Include short descriptive benefits about your products and/or services embracing concepts such as:

  • How it will save them time
  • Make them money
  • Save them money
  • Enable them to gain knowledge
  • Reduce effort
  • Avoid a missed opportunity
  • Make their life easier
  • Improve their image
  • Simply just provide a great experience!

Informing your prospects of the benefits of your products and/or services is the most important element of your advertisement, as if your prospects do not understand what the benefits are to them you will stand little chance of converting them into a customer!

Within the text copy try to include powerful words such as free, extra, best, new and now.  Additionally, in order to encourage a faster response to your advertisement you should include words like ‘call now’ and ‘last chance’.  However, do not go overboard and clutter your advert with too many of these power words.

You should also tell your prospects what your unique selling point (USP) is. What makes you different from your competitors, and why they should buy from you?

Use Good Quality Images and an Appealing Layout Design

Spend some time thinking about the layout of your advert, how much text you will need to use, how many images, and the overall layout placement design. It is important to use good quality images that will reflect your brand, and give the right impression to your prospects.

It’s well known that a picture is worth a thousand words, and when used correctly can work wonders, so do ensure you select the right image to compliment your advert, and convey your message.

Include a Strong Prominent Call to Action

Your advert must include a prominent call to action.  What is the objective of your advertisement?  Do you want them to visit your website, phone you, download a report, or some software, visit your shop, or buy a product online, etc?  Make sure you demonstrate clearly to your prospects exactly what the next step is, and how they can take action. Don’t forget to also include your contact information on the advert. As a minimum it should include your telephone number, email address, and your website URL.

Thank you for reading our article and we hope you found it useful.  If you would like us help you with the designing of your marketing material, please contact us on 01438 906200 we would love to help you.

Good luck with your marketing campaignfrom Advenzia, the most helpful Web Design & Digital Marketing Agency in Hertfordshire.