Another great article from the most helpful Web Design & Digital Marketing Agency in Hertfordshire.

Twitter has become a ‘driving force’ in ‘brand amplification’ and now boosts in excess of 140 million active users producing circa 340 million tweets per day, and gets 300k new visitors daily (source: Forbes).  With impressive statistics such as these, it is clear to see how important and powerful promoting and advertising your brand on this social platform can be for your business.

There are numerous ways to promote and advertise your business on Twitter according to your specific business aims and objectives, and these are as follows:

1. PROMOTED ACCOUNTS (use to help gain new followers)

Use Promoted Accounts to help grow your followers’ base. You may have noticed on your Twitter home screen a section called ‘Who to Follow’, and you will quite often see an account proposed to you, signified by a yellow box with an upward white arrow and the word ‘promoted’ next to it. This is one place where your Promoted Account may appear. It can also appear on a user’s timeline, in Notification tabs, and the People search results page.

Creating a Promoted Account

  • To create a Promoted Account tweet start by writing a compelling message to attract a reader and encourage them want to follow you. Your message should contain a strong ‘call to action’.
  • Next you need to select your audience by interest targeting, you can choose from 25 categories which expand into 350 sub-topics. You can even target by username to reach an even more specific audience. Other targeting options include location, language, or by gender.
  • Payment for Promoted Accounts is on a cost-per-follow (CPF) basis so you will only pay when someone clicks ‘Follow’ on your ad placement. Your campaign will end once your total budget has been reached. All Twitter ads are based on an auction model so you will be bidding on access to your target audience. 

You will be able to monitor how well your Promoted Account is performing via Twitter Analytics.

 

2. PROMOTED TWEETS (use to get your tweet seen by a larger targeted audience)

So you have written an awesome article, or you may be releasing a great new product, holding a special event, or having a sale, and want to announce it to a more targeted audience then this is the option for your purpose.

Creating a Promoted Tweet

  • Simply create a compelling message with a ‘call to action’ for yourpromoted tweet. Be sure to also include some relevant #hashtags.
  • Select your targeted audience from interests, followers, geographic location, language, and gender options.
  • Promoted Tweets are paid for on a cost-per-engagement (CPE) basis, so you only pay when another user retweets, favourites, expands, clicks on, replies to, or follows you from the Promoted Tweet. Your campaign will end once your total budget has been reached. All Twitter ads are based on an auction model, so you will be bidding on access to your target audience. 

You will be able to monitor how well your Promoted Tweet is performing via Twitter Analytics.

 

3. WEBSITE CARDS (use for driving website clicks, or conversions)

If your business aim is to drive website clicks or conversions then this is definitely the option for you to choose. A Website Card consists of an image (usually an offer, promotion, freebie, or benefit) from your website, together with a powerful message, a ‘call to action’, and your website URL all combined into one tweet. 

Creating a Website Card

  • Write a powerful short message outlining why a prospect should click through and visit your website.
  • Add an image from your website, your website URL, and your ‘call to action’.
  • Set up online conversion tracking so you can monitor how your campaign is progressing.
  • Select your target audience options from interests, followers, geographic location, language and gender.
  • Set a daily and total budget for your campaign. Website Cards are charged on a cost-per-click (CPC) basis so you will only pay if a prospect clicks through to your website. Your campaign will end once your total budget has been reached. All Twitter ads are based on an auction model so you will be bidding on access to your target audience. As you adjust your bid you will be able to see roughly how many prospects within your defined target audience your Website Card is likely to reach.

Once your campaign has been launched your Website Card will appear in the home timeline of your targeted audience selection.

You will be able to monitor how well your Website Card is performing via Twitter Analytics.

 

4. APP CARDS (use to boost App installs and engagements)

App Cards are used to showcase and drive your audience to your mobile app. Readers can preview an image of your mobile app, see its star rating, and have the potential to download it with a single click from your App Card tweet.

Creating an App Card

  • Write a short description about your App, what it can do, why it’s different, and why a reader should install it. Include a couple of #hashtags as well. 
  • Add an image, and include a compelling ‘call to action’ to complete your App Card. Once a reader clicks on your App Card they will automatically be transferred to the Apple App Store, or the Google Play Store so they can download the App.
  • Next define your target audience, you can select from interests, keywords, followers, and television, then tailor by device, geographic location, language or gender.  You can even use your own CRM lists to target this audience via a specific message.
  • Set a daily and total budget for your campaign. App Cards are charged on a cost-per-click (CPC) basis so you will only pay if a prospect clicks through to your website. Your campaign will end once your total budget has been reached. All Twitter ads are based on an auction model so you will be bidding on access to your target audience. As you adjust your bid you will be able to see roughly how many prospects within your defined target audience your App Card is likely to reach.

You will be able to monitor how well your App Card is performing via Twitter Analytics.

 

5. LEAD GENERATION CARDS (use to generate leads by collecting email addresses)

Using a Lead Generation Card in a tweet is a great way to obtain a prospects name and email address. By clicking on your Lead Generation Card a reader’s contact information is automatically sent to you without the reader having to complete a form, or having to leave Twitter to accept your offer.

When a reader clicks on your Lead Generation Card it will expand ad be auto-populated with their contact information. Then with a single click the reader can submit their details. You can extract the readers details in your Twitter Ads area and export them as a CSV spreadsheet by selecting ‘Creatives’ then ‘Cards’, then ‘Lead Generation’, and then clicking on the ‘Download Leads’ button. Alternatively, you can opt to have the contact information sent straight into your CRM system.

Creating a Lead Generation Card

  • Write out your message highlighting the deal you are offering readers in return for their contact information.  This could be a free article, a special offer, a discount voucher, or a free trial etc.
  • Add an image which should contain a compelling ‘call to action’.
  • Next define your target audience, you can select from interests, keywords, followers, and television, then tailor by device, geographic location, language or gender.  You can even use your own CRM lists to target this audience via a specific message.
  • Set a daily and total budget for your campaign. App Cards are charged on a cost-per-lead (CPL) basis so you will only pay if a prospect submits their contact information through your Lead Generation Card.  Your campaign will end once your total budget has been reached. All Twitter ads are based on an auction model so you will be bidding on access to your target audience. As you adjust your bid you will be able to see roughly how many prospects within your defined target audience your Lead Generation Card is likely to reach.

You will be able to monitor how well your Lead Generation Card is performing via Twitter Analytics.

 

Thank you for reading our article and we hope you found it useful. If you would like us to assist you with creating a Twitter Account for your business please contact us on 01438 906200, we would love to help you.

Good luck with your marketing from Advenzia, the most helpful Web Design & Digital Marketing Agency in Hertfordshire.