Another great article from the most helpful Web Design & Digital Marketing Agency in Hertfordshire
YouTube is the 2nd most visited website, after Google, with an estimated 1,000,000,000 unique monthly visitors (Source: eBizMBA.com). Accordingly to Cisco, by 2017 video will also account for 69% of all consumer internet traffic (Source: Cisco.com). With statistics and facts such as these, if video is not currently part of your marketing strategy then you need to consider factoring it in as quickly as possible, as you are undoubtedly missing out on a massive advertising opportunity for your business!
It is said “If a picture paints 1,000 words then one minute of video is worth 1.8 million” (Source: Forrester’s). This would, in fact, be the rough equivalent of over 3,500 web pages!
So how exactly does video enhance your marketing? Well, basically it can be categorised in three ways:
Video is a powerful educational marketing tool. A well thought out video production has the potential to inform and educate your prospects about your products/and or services in a structured, informative and compelling manner. It can also assist with demonstrating things such as:
- How your product works
- How to assemble a product
- How to resolve common problems
- Show how well your services can benefit a customer
Video is a great way to introduce and educate readers to your business, and for selling the benefits of your products/and or services to your prospects. Having a video introduction to your business is, therefore, not only a great educational tool, but is also a fantastic opportunity to do a good ‘sales pitch’ to your prospects.
Video demonstrates your products/and or services and so will help you to achieve more sales. Research has determined that readers are 85% more likely to purchase from you after watching your promotional video (Source: Internet Retailer).
The benefit to you of having some good promotional video is that you are much more likely to gain organic shares across social media platforms, which equates to FREE publicity for your business! As your followers ‘share’ your video to their pages, their followers may also ‘share’ again to their followers, and so on, so your video will achieve exponential organic reach. A perfect scenario, and precisely the result you are looking for! In reality, you will probably need to do some targeted promotional ads across your social media platforms in order to get the optimum response to your video.
A further benefit is that Google likes video (they own YouTube), so having video on your social media channels and your website will enhance search engine optimisation (SEO) algorithms, thereby increasing your online visibility. The higher your search engine ranking, the more visitors you will receive viewing your video, which in turn should improve the ‘click through’ rate to your website. Once on your website, offering even more videos for your readers to view means they are also likely to spend more time on your website, thereby increasing the likelihood of you getting that sale!
Video entertains and connects your brand to your audience in a way that the written word cannot convey. It enables you to build a relationship with your prospects and your current customers by developing trust, and loyalty in your Company. Consumers invariably prefer making purchases after having seen an informative video on a product/and or service, as it creates a warm ‘feel good’ factor. Research compiled by Axonn confirms this, as 7 out of 10 people surveyed confirmed they viewed brands in a far more positive light after watching good promotional video content from them.
Good video can also make your brand memorable. When you advertise using text only it is estimated you will only achieve an audience retention of around 10%, whereas with video marketing it is estimated it increases the chance of your audience remembering your video to around a whopping 95%! I expect you can quickly bring to mind right now a memorable video advertisement, and connect it instantly with the company and product/and or service it was promoting. I know I can think straight away of several extremely well designed and thought out videos, and some of those are many years old!
Video is undoubtedly one of the best ways to convince your prospects to do business with you. So are you now convinced you should be doing some video marketing? Great, so start planning your video marketing strategy today. If you would like us to help you create some video to promote your business contact us on 01438 906200, we would love to help you.
Good luck with your marketing from Advenzia, the most helpful Web Design & Digital Marketing Agency in Hertfordshire.